Our privacy policy sets out how Ainsworth & Parkinson Limited (“A&P”) uses and protects any information that you give us when you visit and use our website. We also cover privacy in other areas such as when we use our drone for commercial film shoots, if you complete a form following an email campaign, receiving direct marketing emails from us and if you register to attend one of our webinars.
A&P is committed to ensuring that your privacy is protected and any information you provide will only be what we really need and only used in the ways outlined in this privacy policy.
Our privacy policy is in line with the UK GDPR and Data Protection Act 2018.
What we collect
Let’s Start The Conversation / Discuss a project / Contact form - our lawful basis for processing in this instance is to pursue our legitimate interest to request and process your data in ways you would reasonably expect for us to process your enquiry or your request.
There are a few ways to contact us via our website, but the links all go to the same form. To enable us to help you effectively, we need information on how we can help, your name, your company name, your email address and your telephone number (although this isn’t necessary).
We may contact you with appropriate direct marketing emails regarding the services we offer. We source business email addresses and names that are publicly available, for example, via LinkedIn. On occasion an individual may have a personal contact email publicly available on their LinkedIn profile which may be used by us. We may also call businesses directly to obtain contact details of a suitable person to receive our emails.
We will send you direct marketing emails sporadically, at a frequency that is reasonable, and the content will be commercially relevant. Our emails are not intended to cause any nuisance, harm or upset to the recipient.
Our lawful basis for contacting you is to let you know about the services we provide which could be appropriate and suitable for you/your business. You will have the opportunity to unsubscribe and details will be in our emails to you. We will action a request to unsubscribe as soon as possible.
If you are responding to LinkedIn post or an email inviting you to one of our webinars and you decide to attend the webinar, we will require your name and an email address so that you can be sent registration and access information for the webinar. By providing this information, you are deciding to register and attend the webinar. Our lawful basis for collecting this information is to pursue our legitimate interest to request this information in order to hold and facilitate the event.
What we do with the information we gather
When we receive a completed form via our website, it will be carefully assessed, forwarded onto the most relevant person or department in our agency and appropriate action taken.
Contact details gathered for direct marketing purposes will only be used for the purposes of notifying you of the services we provide.
If you register to attend one of our webinars and you tick the box to consent to receiving emails or invitations about future webinars, we will hold your data safe and use it for only these purposes. You are always entitled to unsubscribe from future emailers or webinar notifications / invites.
Depending on how we wish to administer each webinar, we may turn attendees’ cameras and microphones off (effectively you will only be able to listen), or turn cameras off but have microphones on, or have both cameras and microphones on. If you actively attend the webinar you have registered on, please be aware of these settings.
If the webinar is going to be recorded, you will be informed prior to and again on the day of the webinar before any recording takes place. We will tell you why we are recording it and if a copy of the recording will be provided after the event.
The name that you registered to attend the webinar with will appear under your attendee thumbnail. If your camera has been turned off by us (as webinar organiser) or manually by you, a notification will show in the thumbnail above your name. Alternatively, attendees may see the photo or image you have uploaded to your Office 365 account.
If your camera is turned on, the presenters and other webinar attendees will see you (including your background depending on how your camera works) and this will be recorded (if we are recording it) - you need to be fully aware of this when you agree to attend and take part in one of our webinars. If you are working from home, we suggest you change or blur your background so that nothing personal about your home or family members is recorded.
If, during one of our webinars, we ask for live questions from attendees and you wish to participate, then you are consenting to having your video image/voice recorded. As a minimum, your microphone will need to be turned on.
As we will be using Microsoft Teams to host our webinars, we encourage you to also read Microsoft’s Privacy Statement - https://www.microsoft.com/en-gb/privacy/privacystatement
Security
We are committed to ensuring that your information is secure and in order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect either via our website, an email campaign or webinar registration.
If we suspect a data breach has occurred, we will investigate the incident thoroughly following approved internal procedures which support data protection legislation requirements.
The safety and security of your data is important to us, and it will be kept secure.
Google analytics
In order to track visitors to our website and identify which pages they are interested in, we use a third party service called Google Analytics to collect this type of information. The information obtained does not identify anyone. More information on Google analytics can be found in our cookie policy.
Use of unmanned aerial system (drone)
As part of our film offering, we may conduct aerial filming using a UAS with a camera and some of this footage may be incorporated into film projects for ourselves or our clients.
We value an individual’s privacy and this will be considered and respected at all times on UAS flights. The remote pilot operating the UAS’s drone and camera will only record and capture specific footage pertinent to the film brief and will be in line with CAA and ICO rules and regulations.
Our film crew are CAA qualified UAS remote pilots and A&P is licenced and insured to fly our drone. Our drone team carry CAA/insurance documentation with them and wear high visibility vests identifying them as UAS drone pilots.
A&P’s use of cookies
Our separate cookie policy has more information on how we use cookies.
Links to other websites
Our separate legal information page and cookie policy have more details regarding links.
Controlling your personal information
A&P will not disclose your personal data without consent unless we have a legal obligation to do so.
If you have completed our Let’s Start The Conversation / Discuss a project / Contact form, we will keep your information for a period of 6 months. This similarly applies to if you have completed a form from an email campaign. It will then be securely and safely removed from our systems. If you wish your details to removed prior to the 6 months, please email info@apknowhow.com or write to us at Ainsworth & Parkinson Limited, 14 Sceptre Court, Sceptre Point, Preston, PR5 6AW and we will remove your details immediately upon receipt.
With regard to receiving appropriate direct marketing emails, we will only email you regarding the services we provide. There will be a link or information on how to unsubscribe in each email.
If you register for one of our webinars, we will keep your information for a period of 3 months after the end of the webinar series. It will then be securely and safely removed from our systems. If you wish your details to removed prior to the 3 months or at any point, please email info@apknowhow.com or write to us at Ainsworth & Parkinson Limited, 14 Sceptre Court, Sceptre Point, Preston, PR5 6AW and we will remove your details immediately upon receipt.
If you direct message A&P via our social media channels on Instagram or LinkedIn, your message will be stored on the relevant social media platform. It will not be saved on our servers. We encourage you to look at the privacy statement/s applicable to the social media channels in question as they may differ from ours.
No UAS footage will be used in the corporate videos for ourselves or our clients where an individual can be identified. All film footage is safely and securely stored on our servers.
Your Rights as a Data Subject
As a data subject, you have numerous rights regarding your information:
· Right to be informed
· Right of access
· Right to rectification
· Right to erasure
· Right to restrict processing
· Right to data portability
· Right to object
If you wish to assert your right to access the personal data we hold about you, you may submit a data subject access request (DSAR) under current data protection legislation.
If you would like a copy of your information, you can use any of the following options:
1) Write to Ainsworth & Parkinson Limited, 14 Sceptre Court, Sceptre Point, Preston, PR5 6AW.
2) Email us at info@apknowhow.com
3) Complete the Contact form on our website at www.apknowhow.com
Whilst our preferred methods of contact are as above, A&P has accounts on LinkedIn and Instagram and you may message us with your request via either of these channels.
Upon receipt of a DSAR, we will conduct a search for your relevant information in accordance with current data protection legislation. We will provide you with your information in the same format as how we received your request (ie. letter or email). However, if you have messaged us via LinkedIn or Instagram, we will reply to your message and ask you what the best format to communicate with you is going forward and how we can supply you with your information by a more secure method.
We may request proof of identity and possibly your address. In these cases, below are the types of proof of ID that we will accept:
· ID – clear colour copy of your UK passport or UK driving licence
· Address – clear copy of a utility bill or TV licence
Similarly, if someone submits a request on your behalf, we will still need proof of your ID and possibly your address, together with evidence showing that you have given the individual the authority to make the request. Ie. signed letter by you giving them consent.
A reasonable fee may be charged if requests from you are excessive or manifestly unfounded.
If you believe that information we are holding on you is incorrect or incomplete and you wish your data to be rectified, please contact us via any of the methods identified earlier as soon as possible. We will promptly take the necessary action.
If you wish to remove your personal data from our records, again please contact us via any of the methods identified earlier as soon as possible. We will promptly take the necessary action.
We will not sell, distribute or lease your personal information to third parties.
We hope you feel more informed about what happens with your data.
Data Protection Complaints Procedure
This procedure sets out how individuals can raise complaints about the way we collect, use, store, or handle personal data, and how these complaints will be managed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What is a Data Protection Complaint?
A data protection complaint may relate to:
· Incorrect or inaccurate personal data
· Unauthorised disclosure of personal data
· Failure to respond to data subject rights requests (e.g., access, rectification)
· Excessive or inappropriate data collection
· Data security concerns or breaches
· Retention of data longer than necessary
How to make a data protection complaint
If you would like to make a data protection complaint, you can use any of the following options:
1) Write to Ainsworth & Parkinson Limited, 14 Sceptre Court, Sceptre Point, Preston, PR5 6AW.
2) Email us at info@apknowhow.com - include Data Protection Complaint in the subject line so it is easily identified.
3) Complete our Contact form on our website at www.apknowhow.com – insert ‘Data Protection Complaint’ at the start of your information
Whilst our preferred methods of contact are as above, A&P has LinkedIn and Instagram accounts and you may message us about your complaint via either of these channels.
Whatever method you choose, please include the name and contact details of the complainant; description of your complaint; include any relevant dates or information and the outcome you are seeking.
In accordance with data protection legislation, we will acknowledge receipt of your data protection complaint within 30 days of receiving it.
You can also complain to the ICO:
Website: https://ico.org.uk/make-a-complaint/data-protection-complaints/
A live chat facility is available on the ICO’s website.
Advice line: 0303 123 1113 (Monday-Friday, 9.00am-5.00pm)
Investigation
We will fully investigate your complaint without undue delay and keep you informed of the progress, especially if it’s taking longer than we would have expected. If we are unsure as to the nature of your complaint, we may ask for clarification from you in order that we deal with it effectively and reasonably.
We may request proof of identity and possibly your address. In these cases, below are the types of proof of ID that we will accept:
· ID – clear colour copy of your UK passport or UK driving licence
· Address – clear copy of a utility bill or TV licence
Similarly, if someone submits a data protection complaint on your behalf, we will still need proof of your ID and possibly your address, together with evidence showing that you have given the individual the authority to submit the complaint. Ie. signed letter by you giving them consent.
The investigation may include us:
· Reviewing internal systems and records
· Interviewing relevant members of our staff
· Assessing applicable legislation and policies (eg. privacy policy, data retention policy) for compliance (or non-compliance)
· Reviewing our security measures and organisational controls if appropriate
Our response
We will respond within 30 days of the initial receipt of your complaint informing you of the outcome of our investigation including any appropriate action that we have taken.
If your complaint is particularly complex and/or involves a lot of material, we may extend our response timeframe by a further 30 days, but we will let you know if we intend to do this and why.
If you are unhappy with our response / outcome and wish to escalate your complaint, please let us know and we will undertake an internal review by someone not previously involved. We will respond to you within 14 days. You may also contact the ICO via any of the methods provided earlier in this procedure.
Confidentiality
All complaints and related information will be handled confidentially and shared only with individuals who need access for investigation or resolution purposes.
Data Protection Complaints Record Keeping
We will maintain a secure record of all data protection complaints including:
• Date of complaint and how we received it
• Date we acknowledged the complaint
• Details of the complaint
• Steps taken during the investigation, details of relevant conversations or communications
• Outcome and any remedial action
• Date of final response and closure date
If you escalate your complaint, we will also keep a record of:
• Date of escalation and how we received it
• Who internally dealt with the escalation
• Outcome and any remedial action
• Date of final response and closure date
This procedure will be reviewed annually, or following any legislative or organisational changes, or following a serious data protection complaint or from lessons learned from receiving and handling a complaint.
Your continued use of our website constitutes your acceptance to our terms of use and privacy policy.
A&P regularly reviews its policies to ensure they continue to meet current legislative requirements and the needs of our business.
This privacy policy is effective from 11 June 2026.